Murugan K

Entrepreneur, Creative Crafts Self Help Group

Murugan came to Bangalore in 1998 and joined the SHG incubated by Industree at Koramangala. Later, due to rent escalation in Kormangala area, the Foundation was forced to shift to HSR layout. Anumber of SHGs were not able to move with them to the new location. Hence, Industree Foundation motivated Murugan to return to hishometown of Kandikuppam in Krishnagiri district of Tamil Nadu and set up a production unit of his own – Creative Crafts. The Foundation helped him get a loan to start his unit and even gave personal guarantees for the loan.

Industree Foundation trained group members of Creative Craftsin the production process. Murugan was mentored to lead the group. Industree Foundation also supported him by outsourcing production orders to his group. Since 2010 Murugan has been able to secure independent orders from Chennai based companies such as Damini (Apparels), TY Boutique (Apparels) and Krishna Sweets (Boxes). Creative Crafts Group makes products out of Natural Fiber, Kalamkari, raw silk, Jute and river grass. These products include tablecloths, runners, floor mats, boxes and storage items. The group did a turnover of INR 65 lakh last year with a 10% profit margin. As the proprietor of the group, Murugan oversees the entire functioning of business and also manages the cash flow. He has over time expanded his group and hired a more people.

At present, Murugan has purchased a new 2000 square foot production unit adjacent to his old location. Over 80% of his group members are women and he continues to employ women from his village and surrounding villages. Murugan lives with his wife, who also works at his company, and his two sons. He is able to support his son’s education and is providing not only for himself but his entire village.

Industree Foundation has supported him to migrate back to his village and enable him to make a difference to the village economy as well.